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Results: 1-25/176
Authors:
ANDREWS JC
Citation: Jc. Andrews, WARNINGS AND DISCLOSURES - SPECIAL EDITORS NOTE, Journal of public policy & marketing, 17(1), 1998, pp. 1-2
Authors:
HILL RP
RAMP DL
SILVER L
Citation: Rp. Hill et al., THE RENT-TO-OWN INDUSTRY AND PRICING DISCLOSURE TACTICS, Journal of public policy & marketing, 17(1), 1998, pp. 3-10
DISCLOSURE OF ODDS INFORMATION - AN EXPERIMENTAL INVESTIGATION OF ODDS FORMAT AND NUMERIC COMPLEXITY
Authors:
SPROTT DE
HARDESTY DM
MIYAZAKI AD
Citation: De. Sprott et al., DISCLOSURE OF ODDS INFORMATION - AN EXPERIMENTAL INVESTIGATION OF ODDS FORMAT AND NUMERIC COMPLEXITY, Journal of public policy & marketing, 17(1), 1998, pp. 11-23
Authors:
MURRAY NM
MANRAI LA
MANRAI AK
Citation: Nm. Murray et al., HOW SUPER ARE VIDEO SUPERS - A TEST OF COMMUNICATION EFFICACY, Journal of public policy & marketing, 17(1), 1998, pp. 24-34
Authors:
GARRETSON JA
BURTON S
Citation: Ja. Garretson et S. Burton, ALCOHOLIC BEVERAGE SALES PROMOTION - AN INITIAL INVESTIGATION OF THE ROLE OF WARNING MESSAGES AND BRAND CHARACTERS AMONG CONSUMERS OVER ANDUNDER THE LEGAL DRINKING AGE, Journal of public policy & marketing, 17(1), 1998, pp. 35-47
Authors:
SLATER MD
KARAN D
ROUNER D
MURPHY K
BEAUVAIS F
Citation: Md. Slater et al., DEVELOPING AND ASSESSING ALCOHOL WARNING CONTENT - RESPONSES TO QUANTITATIVE INFORMATION AND BEHAVIORAL RECOMMENDATIONS IN WARNINGS WITH TELEVISION BEER ADVERTISEMENTS, Journal of public policy & marketing, 17(1), 1998, pp. 48-60
Authors:
HANKIN JR
SLOAN JJ
SOKOL RJ
Citation: Jr. Hankin et al., THE MODEST IMPACT OF THE ALCOHOL BEVERAGE WARNING LABEL ON DRINKING DURING PREGNANCY AMONG A SAMPLE OF AFRICAN-AMERICAN WOMEN, Journal of public policy & marketing, 17(1), 1998, pp. 61-69
Authors:
ELLEN PS
BONE PF
STUART EW
Citation: Ps. Ellen et al., HOW WELL DO YOUNG-PEOPLE FOLLOW THE LABEL - AN INVESTIGATION OF 4 CLASSES OF OVER-THE-COUNTER DRUGS, Journal of public policy & marketing, 17(1), 1998, pp. 70-85
Authors:
MORRIS LA
LECHTER K
WEINTRAUB M
BOWEN D
Citation: La. Morris et al., COMPREHENSION TESTING FOR OTC DRUG LABELS - GOALS, METHODS, TARGET POPULATION, AND TESTING ENVIRONMENT, Journal of public policy & marketing, 17(1), 1998, pp. 86-96
Authors:
JACOBY J
MORRIN M
Citation: J. Jacoby et M. Morrin, NOT MANUFACTURED OR AUTHORIZED BY.. - RECENT FEDERAL CASES INVOLVING TRADEMARK DISCLAIMERS, Journal of public policy & marketing, 17(1), 1998, pp. 97-107
Authors:
HOTCHKISS C
Citation: C. Hotchkiss, THE SLEEPING DOG STIRS - NEW SIGNS OF LIFE IN EFFORTS TO END CORRUPTION IN INTERNATIONAL-BUSINESS, Journal of public policy & marketing, 17(1), 1998, pp. 108-115
Authors:
COOK DL
Citation: Dl. Cook, EARTHQUAKES AND AFTERSHOCKS - IMPLICATIONS FOR MARKETERS AND ADVERTISERS IN RENO V. ACLU AND THE LITIGATION OF THE COMMUNICATIONS DECENCY ACT, Journal of public policy & marketing, 17(1), 1998, pp. 116-123
Authors:
SCHWARTZ VE
Citation: Ve. Schwartz, CONTINUING DUTY TO WARN - AN OPPORTUNITY FOR LIABILITY PREVENTION OR EXPOSURE, Journal of public policy & marketing, 17(1), 1998, pp. 124-126
Authors:
BOEDECKER KA
MORGAN FW
SAVIERS AB
Citation: Ka. Boedecker et al., CONTINUING DUTY TO WARN - PUBLIC-POLICY AND MANAGERIAL VIEWS, Journal of public policy & marketing, 17(1), 1998, pp. 127-131
Authors:
BANG HK
Citation: Hk. Bang, ANALYZING THE IMPACT OF THE LIQUOR INDUSTRYS LIFTING OF THE BAN ON BROADCAST ADVERTISING, Journal of public policy & marketing, 17(1), 1998, pp. 132-138
Authors:
HACKER GA
Citation: Ga. Hacker, LIQUOR ADVERTISEMENTS ON TELEVISION - JUST SAY NO, Journal of public policy & marketing, 17(1), 1998, pp. 139-142
Authors:
SIMONSON A
Citation: A. Simonson, DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL, Journal of public policy & marketing, 17(1), 1998, pp. 143-145
Authors:
HILL RP
Citation: Rp. Hill, IT TAKES A NATION - A NEW AGENDA FOR FIGHTING POVERTY - BLANK,RM, Journal of public policy & marketing, 17(1), 1998, pp. 145-146
Authors:
COX EP
WOGALTER MS
STOKES SL
MURFF EJT
Citation: Ep. Cox et al., DO PRODUCT WARNINGS INCREASE SAFE BEHAVIOR - A METAANALYSIS, Journal of public policy & marketing, 16(2), 1997, pp. 195-204
Authors:
MARTIN MC
Citation: Mc. Martin, CHILDRENS UNDERSTANDING OF THE INTENT OF ADVERTISING - A METAANALYSIS, Journal of public policy & marketing, 16(2), 1997, pp. 205-216
Authors:
AVERY RJ
MATHIOS A
SHANAHAN J
BISOGNI C
Citation: Rj. Avery et al., FOOD AND NUTRITION MESSAGES COMMUNICATED THROUGH PRIME-TIME TELEVISION, Journal of public policy & marketing, 16(2), 1997, pp. 217-227
Authors:
SZYKMAN LR
BLOOM PN
LEVY AS
Citation: Lr. Szykman et al., A PROPOSED MODEL OF THE USE OF PACKAGE CLAIMS AND NUTRITION LABELS, Journal of public policy & marketing, 16(2), 1997, pp. 228-241
Authors:
BURKE SJ
MILBERG SJ
MOE WW
Citation: Sj. Burke et al., DISPLAYING COMMON BUT PREVIOUSLY NEGLECTED HEALTH CLAIMS ON PRODUCT LABELS - UNDERSTANDING COMPETITIVE ADVANTAGES, DECEPTION, AND EDUCATION, Journal of public policy & marketing, 16(2), 1997, pp. 242-255
Authors:
KELLER SB
LANDRY M
OLSON J
VELLIQUETTE AM
BURTON S
ANDREWS JC
Citation: Sb. Keller et al., THE EFFECTS OF NUTRITION PACKAGE CLAIMS, NUTRITION FACTS PANELS, AND MOTIVATION TO PROCESS NUTRITION INFORMATION ON CONSUMER PRODUCT EVALUATIONS, Journal of public policy & marketing, 16(2), 1997, pp. 256-269
Authors:
KOPP SW
SHEFFET MJ
Citation: Sw. Kopp et Mj. Sheffet, THE EFFECT OF DIRECT-TO-CONSUMER ADVERTISING OF PRESCRIPTION DRUGS ONRETAIL GROSS MARGINS - EMPIRICAL-EVIDENCE AND PUBLIC-POLICY IMPLICATIONS, Journal of public policy & marketing, 16(2), 1997, pp. 270-276