CONTINUING DUTY TO WARN - PUBLIC-POLICY AND MANAGERIAL VIEWS

Authors
BOEDECKER KA MORGAN FW SAVIERS AB
Citation
Ka. Boedecker et al., CONTINUING DUTY TO WARN - PUBLIC-POLICY AND MANAGERIAL VIEWS, Journal of public policy & marketing, 17(1), 1998, pp. 127-131
Citations number
12
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
17
Issue
1
Year of publication
1998
Pages
127 - 131
Database
ISI
SICI code
0743-9156(1998)17:1<127:CDTW-P>2.0.ZU;2-G
Abstract
The authors explicitly consider the public policy issues related to th e question of post-sale warnings and offer suggestions on how marketer s should handle these issues.