ANALYZING THE IMPACT OF THE LIQUOR INDUSTRYS LIFTING OF THE BAN ON BROADCAST ADVERTISING

Authors
BANG HK
Citation
Hk. Bang, ANALYZING THE IMPACT OF THE LIQUOR INDUSTRYS LIFTING OF THE BAN ON BROADCAST ADVERTISING, Journal of public policy & marketing, 17(1), 1998, pp. 132-138
Citations number
47
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
17
Issue
1
Year of publication
1998
Pages
132 - 138
Database
ISI
SICI code
0743-9156(1998)17:1<132:ATIOTL>2.0.ZU;2-Q
Abstract
Using evidence from available academic studies, the author provides in sight into three issues of the liquor advertising policy debate: (1) W ill hard liquor advertising increase hard liquor consumption? (2) What effect will hard liquor advertising have on public beliefs? and (3) W ill warning labels or massages be effective? The authors also provides recommendations for policymakers and advertisers.