LIQUOR ADVERTISEMENTS ON TELEVISION - JUST SAY NO

Authors
HACKER GA
Citation
Ga. Hacker, LIQUOR ADVERTISEMENTS ON TELEVISION - JUST SAY NO, Journal of public policy & marketing, 17(1), 1998, pp. 139-142
Citations number
14
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
17
Issue
1
Year of publication
1998
Pages
139 - 142
Database
ISI
SICI code
0743-9156(1998)17:1<139:LAOT-J>2.0.ZU;2-6
Abstract
The author addresses the end of the hard liquor industry's voluntary b an on televised advertising and argues that such advertising will have adverse effects on viewers, especially youths. The author also sugges ts that the controversy might lead to the end of all televised alcohol advertising.