DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL

Authors
SIMONSON A
Citation
A. Simonson, DEFENDING YOUR BRAND AGAINST IMITATION - CONSUMER-BEHAVIOR, MARKETINGSTRATEGIES, AND LEGAL ISSUES - ZAICHKOWSKY,JL, Journal of public policy & marketing, 17(1), 1998, pp. 143-145
Citations number
3
Categorie Soggetti
Business
Journal title
Journal of public policy & marketing → ACNP
ISSN journal
07439156
Volume
17
Issue
1
Year of publication
1998
Pages
143 - 145
Database
ISI
SICI code
0743-9156(1998)17:1<143:DYBAI->2.0.ZU;2-J