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Results: 51-75/157
Authors:
STAFFORD MR
Citation: Mr. Stafford, TANGIBILITY IN SERVICES ADVERTISING - AN INVESTIGATION OF VERBAL VERSUS VISUAL CUES, Journal of advertising, 25(3), 1996, pp. 13-28
Authors:
ZHANG Y
GELB BD
Citation: Y. Zhang et Bd. Gelb, MATCHING ADVERTISING APPEALS TO CULTURE - THE INFLUENCE OF PRODUCTS USE CONDITIONS, Journal of advertising, 25(3), 1996, pp. 29-46
Authors:
BURNETT JJ
PAUL P
Citation: Jj. Burnett et P. Paul, ASSESSING THE MEDIA HABITS AND NEEDS OF THE MOBILITY-DISABLED CONSUMER, Journal of advertising, 25(3), 1996, pp. 47-59
Authors:
STERN BB
Citation: Bb. Stern, TEXTUAL ANALYSIS IN ADVERTISING RESEARCH - CONSTRUCTION AND DECONSTRUCTION OF MEANINGS, Journal of advertising, 25(3), 1996, pp. 61-73
Authors:
ABERNETHY AM
FRANKE GR
Citation: Am. Abernethy et Gr. Franke, THE INFORMATION-CONTENT OF ADVERTISING - A METAANALYSIS, Journal of advertising, 25(2), 1996, pp. 1-17
Authors:
HALEY E
Citation: E. Haley, EXPLORING THE CONSTRUCT OF ORGANIZATION AS SOURCE - CONSUMERS UNDERSTANDINGS OF ORGANIZATIONAL SPONSORSHIP OF ADVOCACY ADVERTISING, Journal of advertising, 25(2), 1996, pp. 19-35
Authors:
MOORE DJ
HARRIS WD
Citation: Dj. Moore et Wd. Harris, AFFECT INTENSITY AND THE CONSUMERS ATTITUDE TOWARD HIGH-IMPACT EMOTIONAL ADVERTISING APPEALS, Journal of advertising, 25(2), 1996, pp. 37-50
Authors:
MURRAY NM
MURRAY SB
Citation: Nm. Murray et Sb. Murray, MUSIC AND LYRICS IN COMMERCIALS - A CROSS-CULTURAL-COMPARISON BETWEENCOMMERCIALS RUN IN THE DOMINICAN-REPUBLIC AND IN THE UNITED-STATES, Journal of advertising, 25(2), 1996, pp. 51-63
Authors:
LEONG SM
ANG SH
THAM LL
Citation: Sm. Leong et al., INCREASING BRAND-NAME RECALL IN PRINT ADVERTISING AMONG ASIAN CONSUMERS, Journal of advertising, 25(2), 1996, pp. 65-81
Authors:
BECKER BW
Citation: Bw. Becker, THE TANGLED WEB THEY WEAVE - TRUTH, FALSITY, AND ADVERTISERS - PRESTON,IL, Journal of advertising, 25(2), 1996, pp. 83-85
Authors:
TAYLOR RE
HOY MG
HALEY E
Citation: Re. Taylor et al., HOW FRENCH ADVERTISING PROFESSIONALS DEVELOP CREATIVE STRATEGY, Journal of advertising, 25(1), 1996, pp. 1-14
Authors:
CARLSON L
Citation: L. Carlson, UNTITLED, Journal of advertising, 25(1), 1996, pp. 4-5
Authors:
ZHANG Y
Citation: Y. Zhang, RESPONSES TO HUMOROUS ADVERTISING - THE MODERATING EFFECT OF NEED FORCOGNITION, Journal of advertising, 25(1), 1996, pp. 15-32
Authors:
OTNES C
SCOTT LM
Citation: C. Otnes et Lm. Scott, SOMETHING OLD, SOMETHING NEW - EXPLORING THE INTERACTION BETWEEN RITUAL AND ADVERTISING, Journal of advertising, 25(1), 1996, pp. 33-50
Authors:
OCONNOR GC
WILLEMAIN TR
MACLACHLAN J
Citation: Gc. Oconnor et al., THE VALUE OF COMPETITION AMONG AGENCIES IN DEVELOPING AD CAMPAIGNS - REVISITING GROSS MODEL, Journal of advertising, 25(1), 1996, pp. 51-62
Authors:
HOMER PM
Citation: Pm. Homer, AD SIZE AS AN INDICATOR OF PERCEIVED ADVERTISING COSTS AND EFFORT - THE EFFECTS ON MEMORY AND PERCEPTIONS, Journal of advertising, 24(4), 1995, pp. 1-12
Authors:
HENKE LL
Citation: Ll. Henke, YOUNG CHILDRENS PERCEPTIONS OF CIGARETTE BRAND ADVERTISING SYMBOLS - AWARENESS, AFFECT, AND TARGET MARKET IDENTIFICATION, Journal of advertising, 24(4), 1995, pp. 13-28
Authors:
OLSEN GD
Citation: Gd. Olsen, CREATING THE CONTRAST - THE INFLUENCE OF SILENCE AND BACKGROUND MUSICON RECALL AND ATTRIBUTE IMPORTANCE, Journal of advertising, 24(4), 1995, pp. 29-44
Authors:
BROACH VC
PAGE TJ
WILSON RD
Citation: Vc. Broach et al., TELEVISION PROGRAMMING AND ITS INFLUENCE ON VIEWERS PERCEPTIONS OF COMMERCIALS - THE ROLE OF PROGRAM AROUSAL AND PLEASANTNESS, Journal of advertising, 24(4), 1995, pp. 45-54
Authors:
ROTH MS
Citation: Ms. Roth, EFFECTS OF GLOBAL MARKET CONDITIONS ON BRAND IMAGE CUSTOMIZATION AND BRAND PERFORMANCE, Journal of advertising, 24(4), 1995, pp. 55-75
Authors:
MADDEN CS
EASLEY RW
DUNN MG
Citation: Cs. Madden et al., HOW JOURNAL EDITORS VIEW REPLICATION RESEARCH, Journal of advertising, 24(4), 1995, pp. 77-87
Authors:
TELLIS GJ
WEISS DL
Citation: Gj. Tellis et Dl. Weiss, DOES TV-ADVERTISING REALLY AFFECT SALES - THE ROLE OF MEASURES, MODELS, AND DATA AGGREGATION, Journal of advertising, 24(3), 1995, pp. 1-12
Authors:
CARLSON L
Citation: L. Carlson, UNTITLED, Journal of advertising, 24(3), 1995, pp. 3-4
Authors:
SINGH SN
LINVILLE D
SUKHDIAL A
Citation: Sn. Singh et al., ENHANCING THE EFFICACY OF SPLIT 30-SECOND TELEVISION COMMERCIALS - ANENCODING VARIABILITY APPLICATION, Journal of advertising, 24(3), 1995, pp. 13-23
Authors:
COBBWALGREN CJ
RUBLE CA
DONTHU N
Citation: Cj. Cobbwalgren et al., BRAND EQUITY, BRAND PREFERENCE, AND PURCHASE INTENT, Journal of advertising, 24(3), 1995, pp. 25-40