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Results: 76-100/157
Authors:
OLSON EL
Citation: El. Olson, HOW MAGAZINE ARTICLES PORTRAYED ADVERTISING FROM 1900 TO 1940, Journal of advertising, 24(3), 1995, pp. 41-54
Authors:
DUNCAN T
RAMAPRASAD J
Citation: T. Duncan et J. Ramaprasad, STANDARDIZED MULTINATIONAL ADVERTISING - THE INFLUENCING FACTORS, Journal of advertising, 24(3), 1995, pp. 55-68
Authors:
DAY E
STAFFORD MR
CAMACHO A
Citation: E. Day et al., OPPORTUNITIES FOR INVOLVEMENT RESEARCH - A SCALE-DEVELOPMENT APPROACH, Journal of advertising, 24(3), 1995, pp. 69-75
Authors:
ZINKHAN GM
CARLSON L
Citation: Gm. Zinkhan et L. Carlson, GREEN ADVERTISING AND THE RELUCTANT CONSUMER, Journal of advertising, 24(2), 1995, pp. 1-6
Authors:
IYER E
Citation: E. Iyer, THE 3 FACES OF GREEN ADVERTISING, Journal of advertising, 24(2), 1995, pp. 3-5
Authors:
KILBOURNE WE
Citation: We. Kilbourne, GREEN ADVERTISING - SALVATION OR OXYMORON, Journal of advertising, 24(2), 1995, pp. 7-19
Authors:
BANERJEE S
GULAS CS
IYER E
Citation: S. Banerjee et al., SHADES OF GREEN - A MULTIDIMENSIONAL-ANALYSIS OF ENVIRONMENTAL ADVERTISING, Journal of advertising, 24(2), 1995, pp. 21-31
Authors:
SCAMMON DL
MAYER RN
Citation: Dl. Scammon et Rn. Mayer, AGENCY REVIEW OF ENVIRONMENTAL MARKETING CLAIMS - CASE-BY-CASE DECOMPOSITION OF THE ISSUES, Journal of advertising, 24(2), 1995, pp. 33-43
Authors:
SCHUHWERK ME
LEFKOFFHAGIUS R
Citation: Me. Schuhwerk et R. Lefkoffhagius, GREEN OR NONGREEN - DOES TYPE OF APPEAL MATTER WHEN ADVERTISING A GREEN PRODUCT, Journal of advertising, 24(2), 1995, pp. 45-54
Authors:
OBERMILLER C
Citation: C. Obermiller, THE BABY IS SICK THE BABY IS WELL - A TEST OF ENVIRONMENTAL COMMUNICATION APPEALS, Journal of advertising, 24(2), 1995, pp. 55-70
Authors:
SHRUM LJ
MCCARTY JA
LOWREY TM
Citation: Lj. Shrum et al., BUYER CHARACTERISTICS OF THE GREEN CONSUMER AND THEIR IMPLICATIONS FOR ADVERTISING STRATEGY, Journal of advertising, 24(2), 1995, pp. 71-82
Authors:
KRUGMAN DM
CAMERON GT
WHITE CM
Citation: Dm. Krugman et al., VISUAL-ATTENTION TO PROGRAMMING AND COMMERCIALS - THE USE OF IN-HOME OBSERVATIONS, Journal of advertising, 24(1), 1995, pp. 1-12
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, POSSIBILITIES FOR COLOR BEYOND ADVERTISING, Journal of advertising, 24(1), 1995, pp. 3-3
Authors:
ENGLIS BG
SOLOMON MR
Citation: Bg. Englis et Mr. Solomon, TO BE AND NOT TO BE - LIFE-STYLE IMAGERY, REFERENCE GROUPS, AND THE CLUSTERING OF AMERICA, Journal of advertising, 24(1), 1995, pp. 13-28
Authors:
SRINIVASAN SS
LEONE RP
MULHERN FJ
Citation: Ss. Srinivasan et al., THE ADVERTISING EXPOSURE EFFECT OF FREE STANDING INSERTS, Journal of advertising, 24(1), 1995, pp. 29-40
Authors:
DARLEY WK
SMITH RE
Citation: Wk. Darley et Re. Smith, GENDER DIFFERENCES IN INFORMATION-PROCESSING STRATEGIES - AN EMPIRICAL-TEST OF THE SELECTIVITY MODEL IN ADVERTISING RESPONSE, Journal of advertising, 24(1), 1995, pp. 41-56
Authors:
STAFFORD MR
DAY E
Citation: Mr. Stafford et E. Day, RETAIL SERVICES ADVERTISING - THE EFFECTS OF APPEAL, MEDIUM, AND SERVICE, Journal of advertising, 24(1), 1995, pp. 57-71
Authors:
LORD KR
LEE MS
SAUER PL
Citation: Kr. Lord et al., THE COMBINED INFLUENCE HYPOTHESIS - CENTRAL AND PERIPHERAL ANTECEDENTS OF ATTITUDE TOWARD THE AD, Journal of advertising, 24(1), 1995, pp. 73-85
Authors:
CALLCOTT MF
LEE WN
Citation: Mf. Callcott et Wn. Lee, A CONTENT-ANALYSIS OF ANIMATION AND ANIMATED SPOKES-CHARACTERS IN TELEVISION COMMERCIALS, Journal of advertising, 23(4), 1994, pp. 1-12
Authors:
ZINKHAN GM
Citation: Gm. Zinkhan, POETRY IN ADVERTISING, Journal of advertising, 23(4), 1994, pp. 3-7
Authors:
BOBINSKI GS
RAMIREZ GG
Citation: Gs. Bobinski et Gg. Ramirez, ADVERTISING TO INVESTORS - THE EFFECT OF FINANCIAL-RELATIONS ADVERTISING ON STOCK VOLUME AND PRICE, Journal of advertising, 23(4), 1994, pp. 13-28
Authors:
BALASUBRAMANIAN SK
Citation: Sk. Balasubramanian, BEYOND ADVERTISING AND PUBLICITY - HYBRID MESSAGES AND PUBLIC-POLICY ISSUES, Journal of advertising, 23(4), 1994, pp. 29-46
Authors:
JAVALGI RG
TRAYLOR MB
GROSS AC
LAMPMAN E
Citation: Rg. Javalgi et al., AWARENESS OF SPONSORSHIP AND CORPORATE IMAGE - AN EMPIRICAL-INVESTIGATION, Journal of advertising, 23(4), 1994, pp. 47-58
Authors:
ZAICHKOWSKY JL
Citation: Jl. Zaichkowsky, THE PERSONAL INVOLVEMENT INVENTORY - REDUCTION, REVISION, AND APPLICATION TO ADVERTISING, Journal of advertising, 23(4), 1994, pp. 59-70
Authors:
RUST RT
OLIVER RW
Citation: Rt. Rust et Rw. Oliver, THE DEATH OF ADVERTISING, Journal of advertising, 23(4), 1994, pp. 71-77