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Results: 76-100/257
Authors:
MCDONALD C
Citation: C. Mcdonald, LINGUISTIC CODING - A NEW SOLUTION TO AN OLD PROBLEM, Journal of the Market Research Society, 38(4), 1996, pp. 505-506
Authors:
MCDONALD CDP
Citation: Cdp. Mcdonald, LINGUISTIC CODING - A NEW SOLUTION TO AN OLD PROBLEM (REPRINTED FROM MARKET RES SOC, VOL 15, 1973), Journal of the Market Research Society, 38(4), 1996, pp. 507-524
Authors:
TWYMAN T
Citation: T. Twyman, DESIGNING ADVERTISING RESEARCH FOR MARKETING DECISIONS, Journal of the Market Research Society, 38(4), 1996, pp. 525-526
DESIGNING ADVERTISING RESEARCH FOR MARKETING DECISIONS (REPRINTED FROM MARKET RES SOC, VOL 15, 1973)
Authors:
TWYMAN WA
Citation: Wa. Twyman, DESIGNING ADVERTISING RESEARCH FOR MARKETING DECISIONS (REPRINTED FROM MARKET RES SOC, VOL 15, 1973), Journal of the Market Research Society, 38(4), 1996, pp. 527-548
Authors:
EHRENBERG A
Citation: A. Ehrenberg, MEASURING TV AUDIENCES - REINVENTING THE WHEEL AGAIN, Journal of the Market Research Society, 38(4), 1996, pp. 549-551
Authors:
CHISNALL PM
Citation: Pm. Chisnall, QUALITATIVE INTERVIEWING - THE ART OF HEARING DATA - RUBIN,HJ, RUBIN,IS, Journal of the Market Research Society, 38(4), 1996, pp. 553-554
Authors:
WRIGHT LT
Citation: Lt. Wright, THE ROYAL MAIL GUIDE TO DIRECT MAIL FOR SMALL BUSINESSES - THOMAS,B, Journal of the Market Research Society, 38(4), 1996, pp. 554-555
Authors:
BOND G
GRIGGS S
Citation: G. Bond et S. Griggs, GROUP DISCUSSION ATTENDANCE AND ATTITUDES TO TV-ADVERTISING, Journal of the Market Research Society, 38(3), 1996, pp. 207-218
Authors:
KIRKHAM M
Citation: M. Kirkham, MEASURING THE FRAGMENTING TELEVISION AUDIENCE, Journal of the Market Research Society, 38(3), 1996, pp. 219-226
Authors:
MERCER A
Citation: A. Mercer, NONLINEAR PRICE EFFECTS, Journal of the Market Research Society, 38(3), 1996, pp. 227-234
Authors:
GARG RK
Citation: Rk. Garg, THE INFLUENCE OF POSITIVE AND NEGATIVE WORDING AND ISSUE INVOLVEMENT ON RESPONSES TO LIKERT SCALES IN MARKETING-RESEARCH, Journal of the Market Research Society, 38(3), 1996, pp. 235-246
Authors:
SILLS A
DESAI P
Citation: A. Sills et P. Desai, QUALITATIVE RESEARCH AMONGST ETHNIC-MINORITY COMMUNITIES IN BRITAIN, Journal of the Market Research Society, 38(3), 1996, pp. 247-265
Authors:
CHEN HCK
Citation: Hck. Chen, DIRECTION, MAGNITUDE AND IMPLICATIONS OF NONRESPONSE BIAS IN MAIL SURVEYS, Journal of the Market Research Society, 38(3), 1996, pp. 267-276
Authors:
KALAFATIS SP
BLANKSON C
Citation: Sp. Kalafatis et C. Blankson, AN INVESTIGATION INTO THE EFFECT OF QUESTIONNAIRE IDENTIFICATION NUMBERS IN CONSUMER MAIL SURVEYS, Journal of the Market Research Society, 38(3), 1996, pp. 277-284
Authors:
CHISNALL PM
Citation: Pm. Chisnall, DEVELOPING BUSINESS STRATEGIES - AAKER,DA, Journal of the Market Research Society, 38(3), 1996, pp. 285-285
Authors:
PERKS KJ
Citation: Kj. Perks, THE MARKETING-RESEARCH PROCESS, 4TH EDITION - CRIMP,M, WRIGHT,LT, Journal of the Market Research Society, 38(3), 1996, pp. 286-286
Authors:
FELDWICK P
Citation: P. Feldwick, WHAT IS BRAND EQUITY ANYWAY, AND HOW DO YOU MEASURE IT, Journal of the Market Research Society, 38(2), 1996, pp. 85-104
Authors:
GOODYEAR M
Citation: M. Goodyear, DIVIDED BY A COMMON LANGUAGE - DIVERSITY AND DECEPTION IN THE WORLD OF GLOBAL MARKETING, Journal of the Market Research Society, 38(2), 1996, pp. 105-122
Authors:
COOKE M
MORRIS R
Citation: M. Cooke et R. Morris, MUSIC MAKING IN GREAT-BRITAIN, Journal of the Market Research Society, 38(2), 1996, pp. 123-134
Citation: QUALITATIVE RECRUITMENT REPORT OF THE INDUSTRY WORKING PARTY, Journal of the Market Research Society, 38(2), 1996, pp. 135-143
Authors:
FLETCHER K
PETERS L
Citation: K. Fletcher et L. Peters, ISSUES IN CUSTOMER INFORMATION MANAGEMENT, Journal of the Market Research Society, 38(2), 1996, pp. 145-160
Authors:
KIECKER P
NELSON JE
Citation: P. Kiecker et Je. Nelson, DO INTERVIEWERS FOLLOW TELEPHONE SURVEY INSTRUCTIONS, Journal of the Market Research Society, 38(2), 1996, pp. 161-176
Authors:
SMITH R
Citation: R. Smith, CAPTURING SENSITIVE DATA FROM YOUNG-PEOPLE IN A HOUSEHOLD SETTING, Journal of the Market Research Society, 38(2), 1996, pp. 177-183
Authors:
BRISTOL T
FERN EF
Citation: T. Bristol et Ef. Fern, EXPLORING THE ATMOSPHERE CREATED BY FOCUS GROUP INTERVIEWS - COMPARING CONSUMERS FEELINGS ACROSS QUALITATIVE TECHNIQUES, Journal of the Market Research Society, 38(2), 1996, pp. 185-195
Authors:
SMITH D
Citation: D. Smith, MARKET-SEGMENTATION - A STEP-BY-STEP APPROACH TO CREATING PROFITABLE MARKER SEGMENTS - MCDONALD,M, DUNBAR,I, Journal of the Market Research Society, 38(2), 1996, pp. 197-198