MUSIC MAKING IN GREAT-BRITAIN

This paper describes the first national study of instrumental music ma king in Great Britain. It argues for a market-led approach to music pr ovision and shows how market research can make an effective contributi on to education. It describes how the Associated Board of the Royal Sc hool of Music has utilised market research for strategic marketing, ne w product development and lobbying purposes and emphasises how market research can make a positive contribution in fields where historically it has played only a small role.