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Results: 1-25/257
Authors:
TAYLOR H
Citation: H. Taylor, THE VERY DIFFERENT METHODS USED TO CONDUCT TELEPHONE SURVEYS OF THE PUBLIC, Journal of the Market Research Society, 39(3), 1997, pp. 421-432
Authors:
CURTICE J
SPARROW N
Citation: J. Curtice et N. Sparrow, HOW ACCURATE ARE TRADITIONAL QUOTA OPINION POLLS, Journal of the Market Research Society, 39(3), 1997, pp. 433-448
Authors:
CURTICE J
Citation: J. Curtice, SO HOW WELL DID THEY DO - THE POLLS IN THE 1997 ELECTION, Journal of the Market Research Society, 39(3), 1997, pp. 449-461
Authors:
HURRELL G
COLLINS M
SYKES W
WILLIAMS V
Citation: G. Hurrell et al., SOLPADOL - A SUCCESSFUL CASE OF BRAND POSITIONING, Journal of the Market Research Society, 39(3), 1997, pp. 463-480
Authors:
BOND G
BRACE I
Citation: G. Bond et I. Brace, SEGMENTING BY ATTITUDES TO TV-ADVERTISING - EYE OPENER OR BLIND ALLEY, Journal of the Market Research Society, 39(3), 1997, pp. 481-508
Authors:
PARKER K
STUART T
Citation: K. Parker et T. Stuart, THE WEST HAM SYNDROME, Journal of the Market Research Society, 39(3), 1997, pp. 509-517
Authors:
NELSON E
Citation: E. Nelson, ECONOMICS, SOCIETY AND VALUES - NANKIVELL,O, Journal of the Market Research Society, 39(3), 1997, pp. 519-520
Authors:
CHISNALL PM
Citation: Pm. Chisnall, THE MARKET-RESEARCH TOOLBOX - A CONCISE GUIDE FOR BEGINNERS - MCQUARRIE,EF, Journal of the Market Research Society, 39(3), 1997, pp. 520-521
Citation: UNTITLED - EDITORIAL, Journal of the Market Research Society, 39(2), 1997, pp. 295-296
Authors:
YELLAND F
VARTY C
Citation: F. Yelland et C. Varty, DIY - CONSUMER DRIVEN RESEARCH, Journal of the Market Research Society, 39(2), 1997, pp. 297-315
Authors:
CURTICE J
Citation: J. Curtice, ARE THE OPINION POLLS READY FOR 1997, Journal of the Market Research Society, 39(2), 1997, pp. 317-330
Authors:
ALBAUM G
Citation: G. Albaum, THE LIKERT SCALE REVISITED - AN ALTERNATE VERSION, Journal of the Market Research Society, 39(2), 1997, pp. 331-348
Authors:
MORRISON LJ
COLMAN AM
PRESTON CC
Citation: Lj. Morrison et al., MYSTERY CUSTOMER RESEARCH - COGNITIVE-PROCESSES AFFECTING ACCURACY, Journal of the Market Research Society, 39(2), 1997, pp. 349-361
Authors:
BROADBENT S
Citation: S. Broadbent, SINGLE-SOURCE - NEW ANALYSES, Journal of the Market Research Society, 39(2), 1997, pp. 363-379
Authors:
LAM SSK
WOO KS
Citation: Ssk. Lam et Ks. Woo, MEASURING SERVICE QUALITY - A TEST-RETEST RELIABILITY INVESTIGATION OF SERVQUAL, Journal of the Market Research Society, 39(2), 1997, pp. 381-396
Authors:
SWEENEY JC
SOUTAR GN
HAUSKNECHT DR
DALLIN RF
JOHNSON LW
Citation: Jc. Sweeney et al., COLLECTING INFORMATION FROM GROUPS - A COMPARISON OF 2 METHODS, Journal of the Market Research Society, 39(2), 1997, pp. 397-411
Authors:
CHISNALL PM
Citation: Pm. Chisnall, SAMPLING THE UNIVERSE - THE GROWTH, DEVELOPMENT AND INFLUENCE OF MARKET-RESEARCH IN BRITAIN SINCE 1945 - MCDONALD,C, KING,S, Journal of the Market Research Society, 39(2), 1997, pp. 413-415
Authors:
BOUND J
Citation: J. Bound, DICTIONARY OF SOCIAL AND MARKET-RESEARCH - KOSCHNIK,WJ, Journal of the Market Research Society, 39(2), 1997, pp. 415-416
Citation: MILESTONES IN MARKET-RESEARCH .2., Journal of the Market Research Society, 39(1), 1997, pp. 1-1
Authors:
LUNN T
Citation: T. Lunn, THE TRADE-OFF MODEL AND ITS EXTENSIONS, Journal of the Market Research Society, 39(1), 1997, pp. 3-5
Authors:
WESTWOOD D
LUNN T
BEAZLEY D
Citation: D. Westwood et al., THE TRADE-OFF MODEL AND ITS EXTENSIONS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 18, 1974), Journal of the Market Research Society, 39(1), 1997, pp. 6-20
Authors:
BUCK S
JEPHCOTT J
Citation: S. Buck et J. Jephcott, CONDITIONING AND BIAS IN CONSUMER PANELS - SOME NEW RESULTS, Journal of the Market Research Society, 39(1), 1997, pp. 21-22
Authors:
BUCK SF
FAIRCLOUGH EH
JEPHCOTT JSG
RINGER DWC
Citation: Sf. Buck et al., CONDITIONING AND BIAS IN CONSUMER PANELS - SOME NEW RESULTS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 19, 1977), Journal of the Market Research Society, 39(1), 1997, pp. 23-38
Authors:
HARRIS P
Citation: P. Harris, THE EFFECT OF CLUSTERING ON COSTS AND SAMPLING ERRORS OF RANDOM SAMPLES, Journal of the Market Research Society, 39(1), 1997, pp. 39-40
Authors:
HARRIS P
Citation: P. Harris, THE EFFECT OF CLUSTERING ON COSTS AND SAMPLING ERRORS OF RANDOM SAMPLES (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 19, 1977), Journal of the Market Research Society, 39(1), 1997, pp. 41-51