THE TRADE-OFF MODEL AND ITS EXTENSIONS

Authors
LUNN T
Citation
T. Lunn, THE TRADE-OFF MODEL AND ITS EXTENSIONS, Journal of the Market Research Society, 39(1), 1997, pp. 3-5
Citations number
5
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
39
Issue
1
Year of publication
1997
Pages
3 - 5
Database
ISI
SICI code
0025-3618(1997)39:1<3:TTMAIE>2.0.ZU;2-A