THE TRADE-OFF MODEL AND ITS EXTENSIONS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 18, 1974)

Authors
WESTWOOD D LUNN T BEAZLEY D
Citation
D. Westwood et al., THE TRADE-OFF MODEL AND ITS EXTENSIONS (REPRINTED FROM JOURNAL-OF-THE-MARKET-RESEARCH-SOCIETY, VOL 18, 1974), Journal of the Market Research Society, 39(1), 1997, pp. 6-20
Citations number
15
Categorie Soggetti
Business
Journal title
Journal of the Market Research Society → ACNP
ISSN journal
00253618
Volume
39
Issue
1
Year of publication
1997
Pages
6 - 20
Database
ISI
SICI code
0025-3618(1997)39:1<6:TTMAIE>2.0.ZU;2-7