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Results: 101-125/257
Authors:
CHISNALL PM
Citation: Pm. Chisnall, THE MANAGEMENT OF INNOVATION - BURNS,T, STALKER,GM, Journal of the Market Research Society, 38(2), 1996, pp. 198-198
Authors:
CHISNALL PM
Citation: Pm. Chisnall, THE ESRC BUSINESS DIRECTORY - KEY INFORMATION ON RESEARCH TO HELP DECISION TAKERS, Journal of the Market Research Society, 38(2), 1996, pp. 199-199
Authors:
GOODYEAR M
Citation: M. Goodyear, GUEST EDITORIAL, Journal of the Market Research Society, 38(1), 1996, pp. 1-6
Authors:
MCKIE A
Citation: A. Mckie, INTERNATIONAL RESEARCH IN A RELATIVE WORLD, Journal of the Market Research Society, 38(1), 1996, pp. 7-12
Authors:
MOSELEY D
Citation: D. Moseley, INFORMATION NEEDS FOR MARKET ENTRY, Journal of the Market Research Society, 38(1), 1996, pp. 13-18
Authors:
MYTTON G
Citation: G. Mytton, RESEARCH IN NEW FIELDS, Journal of the Market Research Society, 38(1), 1996, pp. 19-33
Authors:
CRAMPHORN MF
Citation: Mf. Cramphorn, WHERE DOES YOUR AD WORK, Journal of the Market Research Society, 38(1), 1996, pp. 35-53
Authors:
ROBINSON C
Citation: C. Robinson, ASIAN CULTURE - THE MARKETING CONSEQUENCES, Journal of the Market Research Society, 38(1), 1996, pp. 55-62
Authors:
CHILDS R
Citation: R. Childs, BUYING INTERNATIONAL RESEARCH, Journal of the Market Research Society, 38(1), 1996, pp. 63-66
Authors:
WILSDON M
Citation: M. Wilsdon, GETTING IT DONE PROPERLY - THE ROLE OF THE COORDINATOR IN MULTICOUNTRY RESEARCH, Journal of the Market Research Society, 38(1), 1996, pp. 67-71
Authors:
CHISNALL PM
Citation: Pm. Chisnall, YOUNG AT 80 - THE PROLIFIC PUBLIC-LIFE OF YOUNG,MICHAEL - DENCH,G, FLOWER,T, GAVRON,K, Journal of the Market Research Society, 38(1), 1996, pp. 73-75
Authors:
SMITH A
Citation: A. Smith, ADVERTISING REACH AND FREQUENCY - MCDONALD,C, Journal of the Market Research Society, 38(1), 1996, pp. 75-77
Authors:
NEIL D
Citation: D. Neil, THE POWER OF INDUSTRIAL BRANDS - AN EFFECTIVE ROUTE TO COMPETITIVE ADVANTAGE - HAGUE,P, JACKSON,P, Journal of the Market Research Society, 38(1), 1996, pp. 77-78
Authors:
HARBISHER A
Citation: A. Harbisher, MARKETING FOR CPAS, ACCOUNTANTS AND TAX-PROFESSIONALS - WINSTON,WJ, Journal of the Market Research Society, 38(1), 1996, pp. 78-78
Citation: UNTITLED, Journal of the Market Research Society, 37(4), 1995, pp. 323-324
Authors:
DELEEUW ED
HOX JJ
SNIJKERS G
Citation: Ed. Deleeuw et al., THE EFFECT OF COMPUTER-ASSISTED INTERVIEWING ON DATA QUALITY - A REVIEW, Journal of the Market Research Society, 37(4), 1995, pp. 325-344
Authors:
ROSENBERGER PJ
DECHERNATONY L
Citation: Pj. Rosenberger et L. Dechernatony, VIRTUAL-REALITY TECHNIQUES IN NPD RESEARCH, Journal of the Market Research Society, 37(4), 1995, pp. 345-355
Authors:
SPARROW N
TURNER J
Citation: N. Sparrow et J. Turner, MESSAGES FROM THE SPIRAL OF SILENCE - DEVELOPING MORE ACCURATE MARKET-INFORMATION IN A MORE UNCERTAIN POLITICAL CLIMATE, Journal of the Market Research Society, 37(4), 1995, pp. 357-383
Authors:
BROADBENT S
FRY T
Citation: S. Broadbent et T. Fry, ADSTOCK MODELING FOR THE LONG-TERM, Journal of the Market Research Society, 37(4), 1995, pp. 385-403
Authors:
COLMAN AM
WOBER JM
NORRIS CE
Citation: Am. Colman et al., SIGHT BITES - A STUDY OF VIEWERS IMPRESSIONS OF CORPORATE LOGOS IN THE COMMUNICATIONS INDUSTRY, Journal of the Market Research Society, 37(4), 1995, pp. 405-415
Authors:
DAWSON J
HILLIER J
Citation: J. Dawson et J. Hillier, COMPETITOR MYSTERY SHOPPING - METHODOLOGICAL CONSIDERATIONS AND IMPLICATIONS FOR THE MRS CODE OF CONDUCT, Journal of the Market Research Society, 37(4), 1995, pp. 417-427
Authors:
MEHTA R
SIVADAS E
Citation: R. Mehta et E. Sivadas, COMPARING RESPONSE RATES AND RESPONSE CONTENT IN MAIL VERSUS ELECTRONIC MAIL SURVEYS, Journal of the Market Research Society, 37(4), 1995, pp. 429-439
Authors:
TSE ACB
TSE KC
YIN CH
TING CB
YI KW
YEE KP
HONG WC
Citation: Acb. Tse et al., COMPARING 2 METHODS OF SENDING OUT QUESTIONNAIRES - E-MAIL VERSUS MAIL, Journal of the Market Research Society, 37(4), 1995, pp. 441-446
Authors:
DICKINSON JR
FARIA AJ
Citation: Jr. Dickinson et Aj. Faria, REFINEMENTS OF CHARITABLE CONTRIBUTION INCENTIVES FOR MAIL SURVEYS, Journal of the Market Research Society, 37(4), 1995, pp. 447-453
Authors:
LEONIDOU LC
ROSSIDES NJ
Citation: Lc. Leonidou et Nj. Rossides, MARKETING-RESEARCH IN THE GULF-STATES - A PRACTICAL APPRAISAL, Journal of the Market Research Society, 37(4), 1995, pp. 455-467