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Results: 176-200/284
Authors:
SPRIGGS MT
NEVIN JR
Citation: Mt. Spriggs et Jr. Nevin, NEGATIVE OPTION SELLING PLANS - CURRENT FORMS VERSUS EXISTING REGULATIONS, Journal of public policy & marketing, 15(2), 1996, pp. 227-237
Authors:
KELLY KJ
SWAIM RC
WAYMAN JC
Citation: Kj. Kelly et al., THE IMPACT OF A LOCALIZED ANTIDRUG MEDIA CAMPAIGN ON TARGETED VARIABLES ASSOCIATED WITH ADOLESCENT DRUG-USE, Journal of public policy & marketing, 15(2), 1996, pp. 238-251
Authors:
ROSE RL
BEARDEN WO
MANNING KC
Citation: Rl. Rose et al., USING INDIVIDUAL-DIFFERENCES TO SEGMENT THE MARKET FOR AN ATTRIBUTION-BASED SUBSTANCE-ABUSE INTERVENTION PROGRAM, Journal of public policy & marketing, 15(2), 1996, pp. 252-262
THE BIRTH OF MODERN ENTITLEMENT PROGRAMS - REPORTS FROM THE FIELD ANDIMPLICATIONS FOR WELFARE POLICY
Authors:
HILL RP
HIRSCHMAN EC
BAUMAN JF
Citation: Rp. Hill et al., THE BIRTH OF MODERN ENTITLEMENT PROGRAMS - REPORTS FROM THE FIELD ANDIMPLICATIONS FOR WELFARE POLICY, Journal of public policy & marketing, 15(2), 1996, pp. 263-277
Authors:
CORNWELL TB
GABEL TG
Citation: Tb. Cornwell et Tg. Gabel, OUT OF SIGHT, OUT OF MIND - AN EXPLORATORY EXAMINATION OF INSTITUTIONALIZATION AND CONSUMPTION, Journal of public policy & marketing, 15(2), 1996, pp. 278-295
Authors:
MCKAY SE
DUNDAS MJ
YEARGAIN JW
Citation: Se. Mckay et al., THE FDAS PROPOSED RULES REGULATING TOBACCO AND UNDERAGE SMOKING AND THE COMMERCIAL SPEECH DOCTRINE, Journal of public policy & marketing, 15(2), 1996, pp. 296-303
Authors:
SAMUELS LB
SAMUELS JM
Citation: Lb. Samuels et Jm. Samuels, COLOR TRADEMARKS - PROTECTION UNDER US LAW, Journal of public policy & marketing, 15(2), 1996, pp. 303-307
Authors:
SAMUELS JM
SAMUELS LB
Citation: Jm. Samuels et Lb. Samuels, FAMOUS MARKS NOW FEDERALLY PROTECTED AGAINST DILUTION, Journal of public policy & marketing, 15(2), 1996, pp. 307-310
Authors:
SEN S
Citation: S. Sen, MARKETING AND MINORITY CIVIL-RIGHTS - THE CASE OF AMENDMENT-2 AND THECOLORADO BOYCOTT, Journal of public policy & marketing, 15(2), 1996, pp. 311-318
Authors:
STRENIO AJ
Citation: Aj. Strenio, THE ASPIRIN WARS - MANN,CC, PLUMMER,ML, Journal of public policy & marketing, 15(2), 1996, pp. 319-321
Authors:
SHAPIRO SJ
Citation: Sj. Shapiro, ETHICAL DECISION-MAKING IN MARKETING - CHONKO,LB, Journal of public policy & marketing, 15(2), 1996, pp. 321-323
Authors:
LEVY AS
FEIN SB
SCHUCKER RE
Citation: As. Levy et al., PERFORMANCE-CHARACTERISTICS OF 7 NUTRITION LABEL FORMATS, Journal of public policy & marketing, 15(1), 1996, pp. 1-15
Authors:
SCAMMON DL
Citation: Dl. Scammon, UNTITLED, Journal of public policy & marketing, 15(1), 1996, pp. 2-2
Authors:
FORD GT
HASTAK M
MITRA A
RINGOLD DJ
Citation: Gt. Ford et al., CAN CONSUMERS INTERPRET NUTRITION INFORMATION IN THE PRESENCE OF A HEALTH CLAIM - A LABORATORY INVESTIGATION, Journal of public policy & marketing, 15(1), 1996, pp. 16-27
Authors:
MOORMAN C
Citation: C. Moorman, A QUASI-EXPERIMENT TO ASSESS THE CONSUMER AND INFORMATIONAL DETERMINANTS OF NUTRITION INFORMATION-PROCESSING ACTIVITIES - THE CASE OF THE NUTRITION LABELING AND EDUCATION ACT, Journal of public policy & marketing, 15(1), 1996, pp. 28-44
Authors:
MATHIOS AD
Citation: Ad. Mathios, SOCIOECONOMIC-FACTORS, NUTRITION, AND FOOD CHOICES - AN ANALYSIS OF THE SALAD DRESSING MARKET, Journal of public policy & marketing, 15(1), 1996, pp. 45-54
ANOTHER LOOK AT THE IMPACT OF REFERENCE INFORMATION ON CONSUMER IMPRESSIONS OF NUTRITION INFORMATION
Authors:
BARONE MJ
ROSE RL
MANNING KC
MINIARD PW
Citation: Mj. Barone et al., ANOTHER LOOK AT THE IMPACT OF REFERENCE INFORMATION ON CONSUMER IMPRESSIONS OF NUTRITION INFORMATION, Journal of public policy & marketing, 15(1), 1996, pp. 55-62
Authors:
ROTH MS
Citation: Ms. Roth, PATTERNS IN DIRECT-TO-CONSUMER PRESCRIPTION DRUG PRINT ADVERTISING AND THEIR PUBLIC-POLICY IMPLICATIONS, Journal of public policy & marketing, 15(1), 1996, pp. 63-75
Authors:
GOODING SS
SMITH DB
PEYROT M
Citation: Ss. Gooding et al., INSURANCE-COVERAGE AND THE APPROPRIATE UTILIZATION OF EMERGENCY DEPARTMENTS, Journal of public policy & marketing, 15(1), 1996, pp. 76-86
Authors:
REDMOND WH
Citation: Wh. Redmond, PRODUCT DISADOPTION - QUITTING SMOKING AS A DIFFUSION PROCESS, Journal of public policy & marketing, 15(1), 1996, pp. 87-97
Authors:
JONES RW
MARSHALL C
BERGMAN TP
Citation: Rw. Jones et al., CAN A MARKETING CAMPAIGN BE USED TO ACHIEVE PUBLIC-POLICY GOALS, Journal of public policy & marketing, 15(1), 1996, pp. 98-107
Authors:
KANG YS
RIDGWAY NM
Citation: Ys. Kang et Nm. Ridgway, THE IMPORTANCE OF CONSUMER MARKET INTERACTIONS AS A FORM OF SOCIAL SUPPORT FOR ELDERLY CONSUMERS, Journal of public policy & marketing, 15(1), 1996, pp. 108-117
Authors:
HILL RP
MACAN S
Citation: Rp. Hill et S. Macan, CONSUMER SURVIVAL ON WELFARE WITH AN EMPHASIS ON MEDICAID AND THE FOOD-STAMP-PROGRAM, Journal of public policy & marketing, 15(1), 1996, pp. 118-127
Authors:
FULLER DA
SCAMMON DL
Citation: Da. Fuller et Dl. Scammon, NEWLY EVOLVING ORGANIZATIONAL STRUCTURES IN THE HEALTH-CARE INDUSTRY - PRINCIPLES OF ANTITRUST ENFORCEMENT AND IMPLICATIONS FOR MARKETING, Journal of public policy & marketing, 15(1), 1996, pp. 128-135
Authors:
CAIN RM
Citation: Rm. Cain, RECENT DEVELOPMENTS IN TELEMARKETING REGULATION, Journal of public policy & marketing, 15(1), 1996, pp. 135-141