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Results:
1-8
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Results: 8
Authors:
Aaker, JL
Lee, AY
Citation: Jl. Aaker et Ay. Lee, "I" seek pleasures and "we" avoid pains: The role of self-regulatory goalsin information processing and persuasion, J CONSUM R, 28(1), 2001, pp. 33-49
Authors:
Aaker, JL
Benet-Martinez, V
Garolera, J
Citation: Jl. Aaker et al., Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs, J PERS SOC, 81(3), 2001, pp. 492-508
Authors:
Aaker, JL
Brumbaugh, AM
Grier, SA
Citation: Jl. Aaker et al., Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes, J CONSUM PS, 9(3), 2000, pp. 127-140
Authors:
Aaker, JL
Sengupta, J
Citation: Jl. Aaker et J. Sengupta, Additivity versus attenuation: The role of culture in the resolution of information incongruity, J CONSUM PS, 9(2), 2000, pp. 67-82
Authors:
Aaker, JL
Citation: Jl. Aaker, Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes, J CONSUM R, 26(4), 2000, pp. 340-357
The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus
Authors:
Lee, AY
Aaker, JL
Gardner, WL
Citation: Ay. Lee et al., The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus, J PERS SOC, 78(6), 2000, pp. 1122-1134
Authors:
Aaker, JL
Citation: Jl. Aaker, The malleable self: The role of self-expression in persuasion, J MARKET C, 36(1), 1999, pp. 45-57
Authors:
Aaker, JL
Williams, P
Citation: Jl. Aaker et P. Williams, Empathy versus pride: The influence of emotional appeals across cultures, J CONSUM R, 25(3), 1998, pp. 241-261
Risultati:
1-8
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