Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Measuring the Impact of Negative Demand Shocks on Car Dealer Networks, Marketing science , 31(1), 2012, pp. 4-23
Authors:
Hanssens, Dominique M.
Purohit, Devavrat
Staelin, Richard
Albuquerque, Paulo
Bronnenberg, Bart J.
Citation: M. Hanssens, Dominique et al., Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg: Response Models, Data Sources, and Dynamics, Marketing science , 31(1), 2012, pp. 24-35
Citation: Albuquerque, Paulo et J. Bronnenberg, Bart, Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category, Marketing science , 28(2), 2009, pp. 356-372
Citation: Albuquerque, Paulo et al., Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content, Marketing science , 31(3), 2012, pp. 406-432