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Citation: Dj. Howard et al., DISTANCE EVALUATION EFFECTS IN ADVERTISING, Journal of business and psychology, 13(1), 1998, pp. 85-100

Authors: VANAUKEN S BARRY TE ANDERSON RL

Citation: S. Vanauken et al., OBSERVATIONS - TOWARD THE INTERNAL VALIDATION OF COGNITIVE AGE MEASURES IN ADVERTISING RESEARCH, Journal of advertising research, 33(3), 1993, pp. 82-84

Authors: BARRY TE

Citation: Te. Barry, COMPARATIVE ADVERTISING - WHAT HAVE WE LEARNED IN 2 DECADES, Journal of advertising research, 33(2), 1993, pp. 19-29