OBSERVATIONS - TOWARD THE INTERNAL VALIDATION OF COGNITIVE AGE MEASURES IN ADVERTISING RESEARCH

Authors
VANAUKEN S BARRY TE ANDERSON RL
Citation
S. Vanauken et al., OBSERVATIONS - TOWARD THE INTERNAL VALIDATION OF COGNITIVE AGE MEASURES IN ADVERTISING RESEARCH, Journal of advertising research, 33(3), 1993, pp. 82-84
Citations number
12
Categorie Soggetti
Business
Journal title
Journal of advertising research → ACNP
ISSN journal
00218499
Volume
33
Issue
3
Year of publication
1993
Pages
82 - 84
Database
ISI
SICI code
0021-8499(1993)33:3<82:O-TTIV>2.0.ZU;2-X