AAAAAA

   
Results: 1-9 |
Results: 9
A SPECIAL ISSUE CO-SPONSORED BY THE MARKETING-SCIENCE-INSTITUTE ON THE SUBJECT OF REALLY NEW PRODUCTS
Authors: BAYUS BL GRIFFIN A LEHMANN D
Citation: Bl. Bayus et al., A SPECIAL ISSUE CO-SPONSORED BY THE MARKETING-SCIENCE-INSTITUTE ON THE SUBJECT OF REALLY NEW PRODUCTS, The Journal of product innovation management, 15(2), 1998, pp. 108-110
AN ANALYSIS OF PRODUCT LIFETIMES IN A TECHNOLOGICALLY DYNAMIC INDUSTRY
Authors: BAYUS BL
Citation: Bl. Bayus, AN ANALYSIS OF PRODUCT LIFETIMES IN A TECHNOLOGICALLY DYNAMIC INDUSTRY, Management science, 44(6), 1998, pp. 763-775
SPEED-TO-MARKET AND NEW PRODUCT PERFORMANCE TRADE-OFFS
Authors: BAYUS BL
Citation: Bl. Bayus, SPEED-TO-MARKET AND NEW PRODUCT PERFORMANCE TRADE-OFFS, The Journal of product innovation management, 14(6), 1997, pp. 485-497
THE INNOVATION WAR - VONBRAUN,CF
Authors: BAYUS BL
Citation: Bl. Bayus, THE INNOVATION WAR - VONBRAUN,CF, The Journal of product innovation management, 14(6), 1997, pp. 530-531
TOO LITTLE, TOO EARLY - INTRODUCTION TIMING AND NEW PRODUCT PERFORMANCE IN THE PERSONAL DIGITAL ASSISTANT INDUSTRY
Authors: BAYUS BL JAIN S RAO AG
Citation: Bl. Bayus et al., TOO LITTLE, TOO EARLY - INTRODUCTION TIMING AND NEW PRODUCT PERFORMANCE IN THE PERSONAL DIGITAL ASSISTANT INDUSTRY, Journal of marketing research, 34(1), 1997, pp. 50-63
HIGH-TECH PRODUCERS
Authors: BAYUS BL
Citation: Bl. Bayus, HIGH-TECH PRODUCERS, Sloan management review, 37(3), 1996, pp. 7-8
A SEGMENTATION MODEL FOR THE TARGETED MARKETING OF CONSUMER DURABLES
Authors: BAYUS BL MEHTA R
Citation: Bl. Bayus et R. Mehta, A SEGMENTATION MODEL FOR THE TARGETED MARKETING OF CONSUMER DURABLES, Journal of marketing research, 32(4), 1995, pp. 463-469
ARE PRODUCT LIFE-CYCLES REALLY GETTING SHORTER
Authors: BAYUS BL
Citation: Bl. Bayus, ARE PRODUCT LIFE-CYCLES REALLY GETTING SHORTER, The Journal of product innovation management, 11(4), 1994, pp. 300-308
HIGH-DEFINITION TELEVISION - ASSESSING DEMAND FORECASTS FOR A NEXT-GENERATION CONSUMER DURABLE
Authors: BAYUS BL
Citation: Bl. Bayus, HIGH-DEFINITION TELEVISION - ASSESSING DEMAND FORECASTS FOR A NEXT-GENERATION CONSUMER DURABLE, Management science, 39(11), 1993, pp. 1319-1333
Risultati: 1-9 |