Citation: Pd. Berger et Ge. Smith, THE IMPACT OF PROSPECT-THEORY BASED FRAMING TACTICS ON ADVERTISING EFFECTIVENESS, Omega (Oxford), 26(5), 1998, pp. 593-609
Citation: Pd. Berger et al., QUANTIFYING A STATISTICAL ASPECT OF SEGMENTED SELECTION QUOTA SYSTEMS/, The American statistician, 52(3), 1998, pp. 228-232
Citation: Rp. Dant et Pd. Berger, MODELING COOPERATIVE ADVERTISING DECISIONS IN FRANCHISING, The Journal of the Operational Research Society, 47(9), 1996, pp. 1120-1136
Authors:
BERGER PD
BRU C
BENYATTOU T
GUILLOT G
CHENEVASPAULE A
COUTURIER L
GROSSE P
Citation: Pd. Berger et al., INVESTIGATIONS OF VERTICAL-CAVITY SURFACE-EMITTING LASER BY PHOTOREFLECTANCE SPECTROSCOPY, Applied physics letters, 68(1), 1996, pp. 4-6
Authors:
BERGER PD
BRU C
BALTAGI Y
BENYATTOU T
BERENGUER M
GUILLOT G
MARCADET X
NAGLE J
Citation: Pd. Berger et al., PIEZOELECTRIC FIELD-MEASUREMENTS BY PHOTOREFLECTANCE IN STRAINED INGAAS GAAS STRUCTURES GROWN ON POLAR SUBSTRATES/, Microelectronics, 26(8), 1995, pp. 827-833
Authors:
RAO TS
LACELLE C
BENZAQUEN R
ROLFE SJ
CHARBONNEAU S
BERGER PD
ROTH AP
STEINER T
THEWALT MLW
Citation: Ts. Rao et al., ELECTRICAL, OPTICAL-PROPERTIES, AND SURFACE-MORPHOLOGY OF HIGH-PURITYINP GROWN BY CHEMICAL BEAM EPITAXY, Journal of applied physics, 76(9), 1994, pp. 5300-5308
Citation: Lj. Jaffe et Pd. Berger, THE EFFECT OF MODERN FEMALE SEX-ROLE PORTRAYALS ON ADVERTISING EFFECTIVENESS, Journal of advertising research, 34(4), 1994, pp. 32-42