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Results: 1-7 |
Results: 7

Authors: BERGER PD SMITH GE
Citation: Pd. Berger et Ge. Smith, THE IMPACT OF PROSPECT-THEORY BASED FRAMING TACTICS ON ADVERTISING EFFECTIVENESS, Omega (Oxford), 26(5), 1998, pp. 593-609

Authors: BERGER PD WANG C MONAHAN JP
Citation: Pd. Berger et al., QUANTIFYING A STATISTICAL ASPECT OF SEGMENTED SELECTION QUOTA SYSTEMS/, The American statistician, 52(3), 1998, pp. 228-232

Authors: DANT RP BERGER PD
Citation: Rp. Dant et Pd. Berger, MODELING COOPERATIVE ADVERTISING DECISIONS IN FRANCHISING, The Journal of the Operational Research Society, 47(9), 1996, pp. 1120-1136

Authors: BERGER PD BRU C BENYATTOU T GUILLOT G CHENEVASPAULE A COUTURIER L GROSSE P
Citation: Pd. Berger et al., INVESTIGATIONS OF VERTICAL-CAVITY SURFACE-EMITTING LASER BY PHOTOREFLECTANCE SPECTROSCOPY, Applied physics letters, 68(1), 1996, pp. 4-6

Authors: BERGER PD BRU C BALTAGI Y BENYATTOU T BERENGUER M GUILLOT G MARCADET X NAGLE J
Citation: Pd. Berger et al., PIEZOELECTRIC FIELD-MEASUREMENTS BY PHOTOREFLECTANCE IN STRAINED INGAAS GAAS STRUCTURES GROWN ON POLAR SUBSTRATES/, Microelectronics, 26(8), 1995, pp. 827-833

Authors: RAO TS LACELLE C BENZAQUEN R ROLFE SJ CHARBONNEAU S BERGER PD ROTH AP STEINER T THEWALT MLW
Citation: Ts. Rao et al., ELECTRICAL, OPTICAL-PROPERTIES, AND SURFACE-MORPHOLOGY OF HIGH-PURITYINP GROWN BY CHEMICAL BEAM EPITAXY, Journal of applied physics, 76(9), 1994, pp. 5300-5308

Authors: JAFFE LJ BERGER PD
Citation: Lj. Jaffe et Pd. Berger, THE EFFECT OF MODERN FEMALE SEX-ROLE PORTRAYALS ON ADVERTISING EFFECTIVENESS, Journal of advertising research, 34(4), 1994, pp. 32-42
Risultati: 1-7 |