Authors: BUSH VD INGRAM T

Citation: Vd. Bush et T. Ingram, ADAPTING TO DIVERSE CUSTOMERS - A TRAINING MATRIX FOR INTERNATIONAL MARKETERS, Industrial marketing management, 25(5), 1996, pp. 373-383

Authors: BUSH AJ BUSH VD

Citation: Aj. Bush et Vd. Bush, THE NARRATIVE PARADIGM AS A PERSPECTIVE FOR IMPROVING ETHICAL EVALUATIONS OF ADVERTISEMENTS, Journal of advertising, 23(3), 1994, pp. 31-41