Authors: Baltas, G Doyle, P

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Authors: Baltas, G

Citation: G. Baltas, The effects of nutrition information on consumer choice, J ADVER RES, 41(2), 2001, pp. 57-63

Authors: Baltas, G Freeman, J

Citation: G. Baltas et J. Freeman, Hedonic price methods and the structure of high-technology industrial markets - An empirical analysis, IND MKT MAN, 30(7), 2001, pp. 599-607

Authors: Baltas, G

Citation: G. Baltas, An integrated model of category demand and brand choice, J MARKET R, 40(4), 1998, pp. 295-306

Authors: Baltas, G Doyle, P

Citation: G. Baltas et P. Doyle, A flexible model for consumer choice in packaged goods markets, J MARKET R, 40(2), 1998, pp. 141-153