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Results: 1-6 |
Results: 6

Authors: Manning, KC Miniard, PW Barone, MJ Rose, RL
Citation: Kc. Manning et al., Understanding the mental representations created by comparative advertising, J ADVERT, 30(2), 2001, pp. 27-39

Authors: Barone, MJ Miniard, PW Romeo, JB
Citation: Mj. Barone et al., The influence of positive mood on brand extension evaluations, J CONSUM R, 26(4), 2000, pp. 386-400

Authors: Li, F Miniard, PW Barone, MJ
Citation: F. Li et al., The facilitating influence of consumer knowledge on the effectiveness of daily value reference information, J ACAD MARK, 28(3), 2000, pp. 425-436

Authors: Barone, MJ Miyazaki, AD Taylor, KA
Citation: Mj. Barone et al., The influence of cause-related marketing on consumer choice: Does one goodturn deserve another?, J ACAD MARK, 28(2), 2000, pp. 248-262

Authors: Barone, MJ Miniard, PW
Citation: Mj. Barone et Pw. Miniard, How and when factual ad claims mislead consumers: Examining the deceptive consequences of copy x copy interactions for partial comparative advertisements, J MARKET C, 36(1), 1999, pp. 58-74

Authors: Barone, MJ Rose, RL Miniard, PW Manning, KC
Citation: Mj. Barone et al., Enhancing the detection of misleading comparative advertising, J ADVER RES, 39(5), 1999, pp. 43-50
Risultati: 1-6 |