Authors: Bayus, Barry L.

Citation: L. Bayus, Barry, Brand Loyalty and Marketing Strategy: An Application to Home Appliances, Marketing science , 11(1), 1992, pp. 21-38

Authors: Bayus, Barry L.

Citation: L. Bayus, Barry, The Dynamic Pricing of Next Generation Consumer Durables, Marketing science , 11(3), 1992, pp. 251-265

Authors: Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.

Citation: Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374