The Navy Enlistment Marketing Experiment

Authors
Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.
Citation
Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
4
Issue
4
Year of publication
1985
Pages
352 - 374
Database
ACNP
SICI code