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Results:
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Results: 3
Brand Loyalty and Marketing Strategy: An Application to Home Appliances
Authors:
Bayus, Barry L.
Citation:
L. Bayus, Barry, Brand Loyalty and Marketing Strategy: An Application to Home Appliances, Marketing science , 11(1), 1992, pp. 21-38
The Dynamic Pricing of Next Generation Consumer Durables
Authors:
Bayus, Barry L.
Citation:
L. Bayus, Barry, The Dynamic Pricing of Next Generation Consumer Durables, Marketing science , 11(3), 1992, pp. 251-265
The Navy Enlistment Marketing Experiment
Authors:
Vincent P. Carroll, Rao, Ambar G. Lee, Hau L. Shapiro, Arthur Bayus, Barry L.
Citation:
Vincent P. Carroll, et al., The Navy Enlistment Marketing Experiment, Marketing science , 4(4), 1985, pp. 352-374
Risultati:
1-3
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