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Citation: Kg. Grunert et al., Means-end chains and laddering: An inventory of problems and an agenda forresearch, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 63-90

Authors: Grunert, KG Beckmann, SC

Citation: Kg. Grunert et Sc. Beckmann, A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings, APPL PSYC, 48(3), 1999, pp. 367-390