Means-end chains and laddering: An inventory of problems and an agenda forresearch

Authors
Grunert, KG Beckmann, SC Sorensen, E
Citation
Kg. Grunert et al., Means-end chains and laddering: An inventory of problems and an agenda forresearch, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 63-90
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
63 - 90
Database
ISI
SICI code