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Results:
1-18
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Results: 18
Authors:
Olson, JC
Reynolds, TJ
Citation: Jc. Olson et Tj. Reynolds, The means-end approach to understanding consumer decision making, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 3-20
Authors:
Reynolds, TJ
Gutman, J
Citation: Tj. Reynolds et J. Gutman, Laddering theory, method, analysis, and interpretation, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 25-62
Authors:
Grunert, KG
Beckmann, SC
Sorensen, E
Citation: Kg. Grunert et al., Means-end chains and laddering: An inventory of problems and an agenda forresearch, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 63-90
Authors:
Reynolds, TJ
Dethloff, C
Westberg, SJ
Citation: Tj. Reynolds et al., Advancements in laddering, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 91-118
Authors:
Gengler, CE
Reynolds, TJ
Citation: Ce. Gengler et Tj. Reynolds, Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 119-141
Authors:
Reynolds, TJ
Gutman, J
Citation: Tj. Reynolds et J. Gutman, Advertising is image management, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 145-162
Authors:
Reynolds, TJ
Craddock, AB
Citation: Tj. Reynolds et Ab. Craddock, The application of the MECCAS model to the development and assessment of advertising strategy: A case study, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 163-182
Authors:
Rossiter, JR
Percy, L
Citation: Jr. Rossiter et L. Percy, The a-b-e model of benefit focus in advertising, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 183-213
Authors:
Reynolds, TJ
Whitlark, DB
Wirthlin, RB
Citation: Tj. Reynolds et al., Effectively translating in-depth consumer understanding into communications strategy and advertising practice, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 215-245
Authors:
Reynolds, TJ
Gengler, C
Citation: Tj. Reynolds et C. Gengler, A strategic framework for assessing advertising: The animatic versus finished issue, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 247-264
Authors:
Reynolds, TJ
Rochon, JP
Westberg, SI
Citation: Tj. Reynolds et al., A means-end chain approach to motivating the sales force: The Mary Kay strategy, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 269-282
Authors:
Reynolds, TJ
Rochon, JP
Citation: Tj. Reynolds et Jp. Rochon, Consumer segmentation based on cognitive orientations: The ChemLawn case, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 283-298
Authors:
Reynolds, TJ
Norvell, J
Citation: Tj. Reynolds et J. Norvell, Fund-raising strategy: Tapping into philanthropic value orientations, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 299-318
Authors:
Norton, JA
Reynolds, TJ
Citation: Ja. Norton et Tj. Reynolds, The application of means-end theory in industrial marketing, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 319-334
Authors:
Reynolds, TJ
Westberg, SJ
Citation: Tj. Reynolds et Sj. Westberg, Beyond financial engineering: A taxonomy of strategic equity, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 335-355
Authors:
Claeys, C
Vanden Abeele, P
Citation: C. Claeys et P. Vanden Abeele, Means-end chain theory and involvement: Potential research directions, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 359-387
Authors:
Cohen, JB
Warlop, L
Citation: Jb. Cohen et L. Warlop, A motivational perspective on means-end chains, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 389-412
Authors:
Pieters, R
Allen, D
Baumgartner, H
Citation: R. Pieters et al., A means-end conceptualization of goal-directed consumer behavior, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 413-433
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