Laddering theory, method, analysis, and interpretation

Authors
Reynolds, TJ Gutman, J
Citation
Tj. Reynolds et J. Gutman, Laddering theory, method, analysis, and interpretation, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 25-62
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
25 - 62
Database
ISI
SICI code