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ITA
ENG
Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data
Authors
Gengler, CE
Reynolds, TJ
Citation
Ce. Gengler et Tj. Reynolds, Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 119-141
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
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ACNP
Year of publication
2001
Pages
119 - 141
Database
ISI
SICI code