Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data

Authors
Gengler, CE Reynolds, TJ
Citation
Ce. Gengler et Tj. Reynolds, Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 119-141
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
119 - 141
Database
ISI
SICI code