The application of the MECCAS model to the development and assessment of advertising strategy: A case study

Authors
Reynolds, TJ Craddock, AB
Citation
Tj. Reynolds et Ab. Craddock, The application of the MECCAS model to the development and assessment of advertising strategy: A case study, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 163-182
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
163 - 182
Database
ISI
SICI code