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ITA
ENG
The application of the MECCAS model to the development and assessment of advertising strategy: A case study
Authors
Reynolds, TJ
Craddock, AB
Citation
Tj. Reynolds et Ab. Craddock, The application of the MECCAS model to the development and assessment of advertising strategy: A case study, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 163-182
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
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ACNP
Year of publication
2001
Pages
163 - 182
Database
ISI
SICI code