A strategic framework for assessing advertising: The animatic versus finished issue

Authors
Reynolds, TJ Gengler, C
Citation
Tj. Reynolds et C. Gengler, A strategic framework for assessing advertising: The animatic versus finished issue, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 247-264
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
247 - 264
Database
ISI
SICI code