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ITA
ENG
A strategic framework for assessing advertising: The animatic versus finished issue
Authors
Reynolds, TJ
Gengler, C
Citation
Tj. Reynolds et C. Gengler, A strategic framework for assessing advertising: The animatic versus finished issue, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 247-264
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
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ACNP
Year of publication
2001
Pages
247 - 264
Database
ISI
SICI code