Effectively translating in-depth consumer understanding into communications strategy and advertising practice

Authors
Reynolds, TJ Whitlark, DB Wirthlin, RB
Citation
Tj. Reynolds et al., Effectively translating in-depth consumer understanding into communications strategy and advertising practice, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 215-245
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
215 - 245
Database
ISI
SICI code