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ITA
ENG
Effectively translating in-depth consumer understanding into communications strategy and advertising practice
Authors
Reynolds, TJ
Whitlark, DB
Wirthlin, RB
Citation
Tj. Reynolds et al., Effectively translating in-depth consumer understanding into communications strategy and advertising practice, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 215-245
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
→
ACNP
Year of publication
2001
Pages
215 - 245
Database
ISI
SICI code