The means-end approach to understanding consumer decision making

Authors
Olson, JC Reynolds, TJ
Citation
Jc. Olson et Tj. Reynolds, The means-end approach to understanding consumer decision making, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 3-20
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
3 - 20
Database
ISI
SICI code