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ITA
ENG
Advertising is image management
Authors
Reynolds, TJ
Gutman, J
Citation
Tj. Reynolds et J. Gutman, Advertising is image management, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 145-162
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
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ACNP
Year of publication
2001
Pages
145 - 162
Database
ISI
SICI code