Advertising is image management

Authors
Reynolds, TJ Gutman, J
Citation
Tj. Reynolds et J. Gutman, Advertising is image management, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 145-162
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
145 - 162
Database
ISI
SICI code