Consumer segmentation based on cognitive orientations: The ChemLawn case

Authors
Reynolds, TJ Rochon, JP
Citation
Tj. Reynolds et Jp. Rochon, Consumer segmentation based on cognitive orientations: The ChemLawn case, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 283-298
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
283 - 298
Database
ISI
SICI code