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ITA
ENG
Consumer segmentation based on cognitive orientations: The ChemLawn case
Authors
Reynolds, TJ
Rochon, JP
Citation
Tj. Reynolds et Jp. Rochon, Consumer segmentation based on cognitive orientations: The ChemLawn case, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 283-298
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
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ACNP
Year of publication
2001
Pages
283 - 298
Database
ISI
SICI code