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ITA
ENG
The application of means-end theory in industrial marketing
Authors
Norton, JA
Reynolds, TJ
Citation
Ja. Norton et Tj. Reynolds, The application of means-end theory in industrial marketing, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 319-334
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING
→
ACNP
Year of publication
2001
Pages
319 - 334
Database
ISI
SICI code