The application of means-end theory in industrial marketing

Authors
Norton, JA Reynolds, TJ
Citation
Ja. Norton et Tj. Reynolds, The application of means-end theory in industrial marketing, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 319-334
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
319 - 334
Database
ISI
SICI code