Fund-raising strategy: Tapping into philanthropic value orientations

Authors
Reynolds, TJ Norvell, J
Citation
Tj. Reynolds et J. Norvell, Fund-raising strategy: Tapping into philanthropic value orientations, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 299-318
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
299 - 318
Database
ISI
SICI code