The a-b-e model of benefit focus in advertising

Authors
Rossiter, JR Percy, L
Citation
Jr. Rossiter et L. Percy, The a-b-e model of benefit focus in advertising, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 183-213
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
183 - 213
Database
ISI
SICI code