Advancements in laddering

Authors
Reynolds, TJ Dethloff, C Westberg, SJ
Citation
Tj. Reynolds et al., Advancements in laddering, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 91-118
Categorie Soggetti
Current Book Contents
Journal title
UNDERSTANDING CONSUMER DECISION MAKING → ACNP
Year of publication
2001
Pages
91 - 118
Database
ISI
SICI code