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Authors: Bharadwaj, AS Bharadwaj, SG Konsynski, BR
Citation: As. Bharadwaj et al., Information technology effects on firm performance as measured by Tobin's q, MANAG SCI, 45(7), 1999, pp. 1008-1024

Authors: Menon, A Bharadwaj, SG Adidam, PT Edison, SW
Citation: A. Menon et al., Antecedents and consequences of marketing strategy making: A model and a test, J MARKET, 63(2), 1999, pp. 18-40
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