Authors: Pringle, Lewis G. Wilson, R. Dale Brody, Edward I.

Citation: G. Pringle, Lewis et al., NEWS: A DECISION-ORIENTED MODEL FOR NEW PRODUCT ANALYSIS AND FORECASTING, Marketing science , 1(1), 1982, pp. 1-29

Authors: Pringle, Lewis G Wilson, R. Dale Brody, Edward I.

Citation: G. Pringle, Lewis et al., Comment: Issue in Comparing the Awareness Component of New Product Models, Marketing science , 3(3), 1984, pp. 203-205