Comment: Issue in Comparing the Awareness Component of New Product Models

Authors
Pringle, Lewis G Wilson, R. Dale Brody, Edward I.
Citation
G. Pringle, Lewis et al., Comment: Issue in Comparing the Awareness Component of New Product Models, Marketing science , 3(3), 1984, pp. 203-205
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
3
Issue
3
Year of publication
1984
Pages
203 - 205
Database
ACNP
SICI code