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Citation: Jm. Silva-risso et al., A decision support system for planning manufacturers' sales promotion calendars, MARKET SCI, 18(3), 1999, pp. 274-300

Authors: Bell, DR Bucklin, RE

Citation: Dr. Bell et Re. Bucklin, The role of internal reference points in the category purchase decision, J CONSUM R, 26(2), 1999, pp. 128-143