Authors: HENDERSON PW COTE JA

Citation: Pw. Henderson et Ja. Cote, GUIDELINES FOR SELECTING OR MODIFYING LOGOS, Journal of marketing, 62(2), 1998, pp. 14-30

Authors: BECKER TE COTE JA

Citation: Te. Becker et Ja. Cote, ADDITIVE AND MULTIPLICATIVE METHOD EFFECTS IN APPLIED PSYCHOLOGICAL-RESEARCH - AN EMPIRICAL-ASSESSMENT OF 3 MODELS, Journal of management, 20(3), 1994, pp. 625-641

Authors: LEONG SM RANDALL DM COTE JA

Citation: Sm. Leong et al., EXPLORING THE ORGANIZATIONAL COMMITMENT PERFORMANCE LINKAGE IN MARKETING - A STUDY OF LIFE-INSURANCE SALESPEOPLE, Journal of business research, 29(1), 1994, pp. 57-63