Authors: Nakanishi, Masao Cooper, Lee G. Kassarjian, Harold H.

Citation: Nakanishi, Masao et al., Voting for a Political Candidate Under Conditions of Minimal Information, Journal of consumer research Consumer research;JCR , 1(2), 1974, pp. 36-43

Authors: Nakanishi, Masao Cooper, Lee G.

Citation: Nakanishi, Masao et G. Cooper, Lee, Simplified Estimation Procedures for MCI Models, Marketing science , 1(3), 1982, pp. 314-322

Authors: Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.

Citation: S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412