Simplified Estimation Procedures for MCI Models

Authors
Nakanishi, Masao Cooper, Lee G.
Citation
Nakanishi, Masao et G. Cooper, Lee, Simplified Estimation Procedures for MCI Models, Marketing science , 1(3), 1982, pp. 314-322
Journal title
Marketing science → ACNP
ISSN journal
07322399
Volume
1
Issue
3
Year of publication
1982
Pages
314 - 322
Database
ACNP
SICI code
Abstract
Structural transformations of the MCI model are presented which make the model easily estimated using dummy variables with widely available regression packages. The MCI model is empirically shown to provide better predictive power than several other models of similar form, but ones which do not produce logically consistent market share estimates.