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Results: 1
The application of the MECCAS model to the development and assessment of advertising strategy: A case study
Authors:
Reynolds, TJ Craddock, AB
Citation:
Tj. Reynolds et Ab. Craddock, The application of the MECCAS model to the development and assessment of advertising strategy: A case study, UNDERSTANDING CONSUMER DECISION MAKING, 2001, pp. 163-182
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