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Results: 3

Authors: Shachar, Ron Erdem, Tülin Cutright, Keisha M. Fitzsimons, Gavan J.
Citation: Shachar, Ron et al., Brands: The Opiate of the Nonreligious Masses?, Marketing science , 30(1), 2011, pp. 92-110

Authors: Cutright, Keisha M. Samper, Adriana
Citation: M. Cutright, Keisha et Samper, Adriana, Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 730-745

Authors: Yang, Linyun W. Cutright, Keisha M. Chartrand, Tanya L. Fitzsimons, Gavan J.
Citation: W. Yang, Linyun et al., Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 973-992
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