Citation: M. Cutright, Keisha et Samper, Adriana, Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 730-745
Authors:
Yang, Linyun W.
Cutright, Keisha M.
Chartrand, Tanya L.
Fitzsimons, Gavan J.
Citation: W. Yang, Linyun et al., Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings, Journal of consumer research JCR;Consumer research , 40(5), 2014, pp. 973-992